Lin Windram and her daughter Maxine shared a dream of being able to walk into a store to buy supportive bras that looked good too. The mother–daughter duo, both blessed with a fuller bust and a basic desire to wear pretty, feminine bras, sought to provide a solution where once there was none. They decided to create a fairy-tale ending by opening their very own store, Brava Lingerie, casting ill-fitting minimisers and lousy customer care to a kingdom far, far away. After all, fuller-busted women deserve a better deal!